HOMESTEAD PRIVACY POLICY

Here at Homestead we take the protection of your personal data very seriously and are committed to maintaining the trust of everyone we interact with. We have compiled this Privacy Notice to let you know when and why we collect your personal information, what we do with it, how we store it and the circumstances in which we may disclose it to others. This would only ever be in the course of our business operations, we never sell, rent or trade email lists or personal information to other companies for marketing purposes.

We have a legal obligation to protect your personal data and use it in line with all applicable laws concerning the protection of personal data (including the Data Protection Act 1998, General Data Protection Regulations, the Data Protection Bill herein collectively referred to in this policy as the ‘data protection laws’).

What information do we collect and why?

Key details

When subscribing for specific services or entering applications electronically through our website we will ask for your personal details through the forms that you fill out. This information is only held for the legitimate purpose of fulfilling the service you have requested. or processing your application.

We ask for your name, age, current address, mobile phone number, DoB, gender. To ensure that we can process your application and secure your ticket we need to gather these key details. We may provide an SMS service to update you with important messages via text. We ask your gender so that we can provision onsite services proportionally.

Occasionally there may be instances where we will require you to provide additional personal information, some of which may be sensitive (for instance for accessibility, lost property, feedback/complaints). We will always tell you why we are collecting your information and how we will use it.

Marketing

When you create an account to purchase a product from us (such as a ticket, or merchandise), we will collect your contact and billing information to send you information by email about its latest gigs, tours & festivals, access to presale tickets, competitions and exclusive offers.

When you purchase tickets to one of our events, or an event for which we are a co-promoter, we will receive your information from ticket agents used to sell tickets for our promoted and co-promoted events, or the venues we hire to put on the event. This includes your name, contact details and ticket purchase information, such as number of tickets bought and seat number(s).

When you attend one of our events, we may collect your information via (i) video surveillance cameras (we use signs if / where such cameras are used), (ii) from any free Wifi service we provide (if you register to use it) and, (iii) if available, via cashless payment wristbands which can be used to access events and to make purchases onsite at the event.

When you use our websites or apps, we collect information such as the browser and device you’re using, your IP address, your location, the site you came from, what you did and didn’t use our site/app for, or the site you visit when you leave us. Your Internet browser has the in-built facility for storing small files called “cookies” that hold information which allows a website to recognise your account. Our website takes advantage of this facility to enhance your experience. You have the ability to prevent your computer from accepting cookies but, if you do, certain functionality on the website may be impaired. All of our cookies are encrypted for use only by our website.

We will combine any personal data about you that we receive from you, from other companies in Our Group, and from third-parties in order to create marketing profiles.

Marketing profiles include personal data such as information about Services you have used or purchased previously, information about when you have visited one of our events or festivals in the past, demographic data and data from your social media profiles.

For example, we may analyse the personal data of people who have purchased tickets for a particular future event that we are promoting or organising and then compare them with other people in our database. If we identify people in our database who have similar personal data to the original purchasers, we may then target marketing about that event to the new people we have identified in our database, for example by sending direct marketing emails. We may conduct the profiling and send the direct marketing emails automatically.

We conduct these automated decision-making and profiling activities for our legitimate interests in providing the Services and ensuring they operate in a commercially suitable way which is tailored to your use and interests.

We will ensure that the automated decision-making and profiling does not produce legal effects concerning you or similarly significantly affects you.

When you use a social media feature within our website or apps, and you post to social media platforms, the social media site will provide us with some information about you.

As part of the registration process for our e-newsletters we collect personal information. We use that information to tell you our latest news, information on ticket and event updates, videos and photos. We also use it to update you on information that you have asked us to tell you about. We don’t rent or trade email lists with other organisations and businesses.

We use a third-party email newsletter provider, Sendy, to deliver our newsletters. We gather statistics around email opening and click throughs using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see here. You can unsubscribe to general mailings at any time by clicking the link at the bottom of the email.

Why is my data being collected?

To effectively communicate with you about our upcoming shows.
To give you essential information about the event.
To send you offers or promotions to you for example; presale tickets, sales or other offers.
To create a customer profile and analyse buying behaviour.

Is my data shared with anyone?

Sometimes we may need to share your data with our partners for any necessary processing purposes only in relation to the provision of services that you have requested or applications you have submitted, such as:

Tickets – AXS are our online ticketing agent and manage the ticket process on our behalf. When you choose your tickets through our website you will be redirected to AXS Ticket’s website to provide your details and complete your purchase. AXS will only use your personal information in relation to the ticketing process, including payment for your booking. They will not use these details to communicate offers, products or other festivals that are not related to Homestead, unless you have explicitly agreed to this at the time of purchase or you have previously registered with them for other events.
If you sign up to our text messaging service your mobile phone number will be passed to our mobile text messaging service provider only for the purpose of sending you important texts in relation to the festival or the service to which you have subscribed.

We comply with all relevant data protection laws in all our dealings with your personal data and ensure that our Data Processors do the same.

We reserve the right to access and disclose personal data to comply with all applicable laws and lawful government requests or requests by the police investigating suspected illegal activities, to operate our systems properly or to protect the rights, safety or property of Homestead, website users or others.

How will the information be stored and for how long?

All the information you give us will be stored securely in Homestead offices and IT systems and our contracted suppliers’ IT systems. We ensure that only those members of staff of Homestead and our partners authorised to view the data in the course of our business operations are given access.

We keep your personal data for as long as we need to enable us to successfully administer the festival. If we no longer need your personal information for the original purpose for which it was collected we will delete/destroy it unless we have a legal obligation to retain the information for a certain period.

If you want us to remove your details from your subscriptions (providing you do not have any bookings, any other contractual agreements or there is a legal basis for not doing so) then please email hello@homesteadfestival.co.uk.

How can I see what information you have about me?

If you have any further questions or comments concerning your privacy, wish to access your personal data held about you, delete, or update information we hold about you, please contact hello@homesteadfestival.co.uk. In order to verify your request, we will require 2 forms of identification (e.g. driving licence, passport, birth certificate, council tax bill, vehicle registration document). These forms of ID will be reviewed and held on our systems in line with this privacy notice. We welcome your comments on privacy issues so please do contact us with any queries or suggestions.

You have the right to lodge a complaint in relation to the processing of your data with the Information Commissioner’s Office, the public body responsible for information rights. More information can be found on their website at ico.org.uk, or you can write to them at:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF